What we can measure — and what we cannot yet
We separate what we produce from what people see, use and actually change. A view is not a changed life.
See current evidenceCurrent evidence
Reach, engagement and early adoption — each with a defined scope and reporting window.
Early product and website behaviour
Consent-aware GA4 data shows movement, not just totals.
Is early use becoming practice?
Website activity
Reach is not impact
Different questions require different evidence.
Scope matters
We keep overlapping historical media scopes separate rather than adding impressive numbers together.
Live analytics
The Looker Studio report is retained for live trend exploration. Its scope differs from the verified curated-corpus snapshot above, so the totals are not additive.
This avoids loading several megabytes of Google Looker Studio code unless you choose to explore the live report.
How we report
We prefer a smaller defensible number to a larger ambiguous one.
Scope before scale
Define exactly what a number describes.
Consent-aware analytics
Observed analytics are lower bounds, not a census.
No double counting
Overlapping audiences and corpora are not summed.
Claims match evidence
Outcome and impact claims require separate evidence.